Email Marketing Automation that Always Delivers

Automation lets you send highly relevant, timely and personal emails to the right audience

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Behavior-based emails generate 8x more opens and clicks and 6x more revenue than bulk campaigns

- Experian
+ 50 %

B2C marketers who use email marketing automation experience conversion rates as high as 50%

- Virtual Logistics
+ 133 %

Relevant messages are 133% more likely to correspond with a customer’s purchase cycle

- Lenskold Group

Use Various Triggers to Start Your Automation

A trigger sets an automated campaign in motion. It can be a subscriber signing up for a newsletter, making a purchase, becoming a VIP customer, opening the email, clicking a link, etc. A date can trigger a reminder for membership renewal.

Subscriber is
included in segment
Field value is
updated
Opens email or
clicks a link
Specific
automation is sent
Specific date
occurs

3 Examples of Using Automated Email Series

1. Welcome email series
(time-based):
2. Education series
(using random split):
3. Upsell series
(behavior-based):
  • Choose a trigger, which will start the automation process
  • Add the first step to your journey
  • Send an email once customer subscribed to your Newsletter
  • Send guides, tutorials and tips for using your service
  • Add extra value to your series by giving a special offer
Mailigen Automation Guide

Automation Guide

To help you get started smoothly, we have created A Beginners Guide to Email Marketing Automation.

In this guide you will learn about triggers, types of campaigns, building your automated series and much more. 

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We know that every customer is unique, so we have a team of success mentors ready to get you started!
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