Behavior-based emails generate 8x more opens and clicks and 6x more revenue than bulk campaigns
B2C marketers who use email marketing automation experience conversion rates as high as 50%
Relevant messages are 133% more likely to correspond with a customer’s purchase cycle
A trigger sets an automated campaign in motion. It can be a subscriber signing up for a newsletter, making a purchase, becoming a VIP customer, opening the email, clicking a link, etc. A date can trigger a reminder for membership renewal.